The newspaper's first publishers were Thomas Sterne and John David Logan. Later it was sent by stagecoach when Victoria became the headquarters for three stagecoach lines. The Advocate was first delivered by horseback to points such as Gonzales, New Braunsfels, and San Antonio. An extra edition was published that day to inform local citizens of the battle of Palo Alto, the first battle in the Mexican War. The inaugural edition of the Advocate was printed May 8, 1846. Magid Associates Publishing Division (formerly MORI Research) indicates that Victoria area residents rate Advocate Media as the top source for community news and information and - by the largest margin - for local advertising and shopping information.

The Victoria Advocate is read by 76,388 adults in the Victoria market Monday through Saturday and 94,330 on Sunday.1 Plus, their Big Wednesday paper is delivered to an additional 17,100 households each week. The Audit Bureau of Circulations (now Alliance for Audited Media) latest report is in and they still deliver impressive readership. They deliver results for their advertising partners. They're an independent regional media company and the area's premier information and advertising source. The Victoria Advocate was founded in 1846, which makes it Texas' second oldest newspaper.

Victoria advocate